Let us be honest:
Several health care companies have tried to make world-wide PR events
like some punctual recitals (one per continent or so) etc.
but nobody
ever had a good concept
to really TOUCH the health care professionals on a
wide
basis at their EMOTIONS!
But where can you "get hold" of their emotions???
Their activities in their FREE TIME as there are:
HOBBIES or their often practised second NON-MEDICAL PROFESSION
ARE occupied with their
BEST emotions
which you could win for the image of your company!
Think about that and see below if these relatively low numbers for
the costs are
really so frightening as they seem.
These costs symbolize not a regional, not a national image
gain
BUT A GLOBAL IMAGE campain at a minimal cost in relation to that!
In the house from the photo above there were already held the last piano master classes
for medical doctors
who came from all over Germany for a long week-end.
They preferred this intimate location to such prestigious places like
Schloss
Weikersheim
(castle at location of jeunesses musicales Germany),
where several participants at both locations had done piano classes before.
Now it would be re-designed as
MultiMediCalMeetingPoint
(MMM)
for ALL health care professionals from the whole world as there are
medical doctors, dentists, veterinarians, pharmacists.
They would be presented not only in the world-wide internet portal
www.DoctorsHobbies.com
but also in multi-medial documentations of their hobbies or second profession
with:
edition
of books, eBooks,
CompactDiscs, DVDs of their activities
presentation in form of exhibitions,
live recitals streamed in the internet up to an own internet TV channel
(!)
and they would attract always more health care colleagues to this unique
center.
The center would be sort of an institutionalized DoctorsHobbies.com...
The possibilities are so wide that the most important aspect should be accentuated:
Whoever would build this MMM could
on one side have a maximum world-wide and health-care-wide image campaign effect for his company
An adequate congress hotel is right across the street
and the
advantages of congresses and presentations could be connected
with the pleasures
of the health care professionals private interests:
"If you get them from
their private side you get them for your product or service"!
If you would only think to be the sponsor for a moment you will at once ask for the cost:
| Object | Price | Comment |
| Building raw cost | 150.000 € | These are the "province" prices for Buchen! |
| Re-structuring building
can be done step by step in different phases at minimum cost |
??? € | with a specialized architect from similar project in the music field. |
| Studio equipment and interior with music instruments
can be done step by step at inimum cost |
??? € | Several Concert grand pianos with player system, audio and video studio with 3 cameras |
| Staff annual cost: | ||
| Director and spiritus rex | 55.000 € | available for another 20 years at least |
| can fulfill all functions, according to income more staff can be recruited... |
||
| check the actual value of the EURO € | ||
In cooperation with the world-wide marketing of your company
the break-even point for this project would be reached after a maximum of five
years!
By then it would be independant from the financing but
would remain with the
impact of a strong cultural and emotional image
which you would create for your
company on a world-wide level by this.
Would be awfully nice to hear from you!
Feel free to ask any questions.
Yours sincereley
Email (replace [AT] with @)